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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Mark MaclureReturn

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Mark Maclure

October 02, 2023

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

An insight into my day at the Tech for Marketing and E-Commerce Expo

Mark Maclure | 02 Oct, 2023 | B2B, Stream Team | Stream Loyalty |

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Mark Maclure | 29 Jan, 2023 | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty |

Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.

Mark Maclure | 20 Jul, 2021 | All, Loyalty, Gamification, Customer Loyalty, Loyalty Software | Loyalty Programmes, B2B Loyalty, Customer Loyalty, Rewards and Mechanics |

Mark Maclure

October 05, 2020

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective solution.

Mark Maclure | 05 Oct, 2020 | All, Loyalty, Customer Loyalty | Customer Retention, Customer Loyalty |

Mark Maclure

September 01, 2020

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digital marketing channels to create and experiences that build trust and, ultimately, experiences that build trust and, ultimately, brand loyalty.

Mark Maclure | 01 Sep, 2020 | All, Loyalty, Customer Loyalty | Customer Loyalty |

Mark Maclure

August 19, 2020

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If you are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.

Mark Maclure | 19 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software | Loyalty Insights and Statistics, Customer Growth, Customer Loyalty |

Mark Maclure

January 28, 2020

Loyalty really can change behaviours

Insights from the Stream team as we rocket into 2020: loyalty we are seeing some fantastic stats emerge proving that Loyalty really can be successful at changing behaviours.

Mark Maclure | 28 Jan, 2020 | All, Loyalty, Customer Loyalty, Agency Life | Customer Loyalty, B2B Loyalty, Customer Growth, Rewards and Mechanics |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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