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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by author: Mark MaclureReturn

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Mark Maclure

April 17, 2024

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile platforms for better loyalty programme engagement.

Mark Maclure | 17 Apr, 2024 | All, B2B Loyalty, Customer Engagement, Loyalty Programme Engagement, loyalty engagement, Optimise Mobile Experience, UI, UX, Customer Experience, Optimise Mobile | B2B Loyalty, Customer Loyalty, Customer Retention |

Mark Maclure

April 08, 2024

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, we take a deep dive into the intricacies of evolving with tech and its role in B2B loyalty.

Mark Maclure | 08 Apr, 2024 | All, Digital Trends, B2B Loyalty, Loyalty programmes, Customer Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

April 04, 2024

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focusing on the benefits and potential of B2B loyalty programmes and what the future holds in the loyalty space.

Mark Maclure | 04 Apr, 2024 | All, Loyalty Programmes, B2B Loyalty, Customer Loyalty, Digitalisation, Stream Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

March 25, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.

At Stream we believe expert client services results in genuinely happy clients and successful B2B loyalty programmes. Learn how to deliver on client expectations through a customer-centric, innovative, and personalised client services strategy.

Mark Maclure | 25 Mar, 2024 | All, CustomerRetention, CustomerLoyalty, B2BLoyalty, LoyaltyProgrammes, ClientServices | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

March 18, 2024

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

In this second of a two part series, we continue our focus on maximising customer engagement looking at tips for designing effective loyalty programmes and how to measure your success.

Mark Maclure | 18 Mar, 2024 | CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsights, All | B2B Loyalty, Customer Loyalty, Customer Retention |

Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.

Mark Maclure | 14 Mar, 2024 | CustomerLoyalty, CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsight | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

Mark Maclure

March 11, 2024

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts

Join us on a nostalgic journey through British loyalty programme history to learn about our love affair with loyalty and how it is helping British businesses thrive in the digital age.

Mark Maclure | 11 Mar, 2024 | all, LoyaltyProgrammes, B2BLoyalty | B2B Loyalty, Loyalty Programmes |

Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.

Mark Maclure | 26 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.

Mark Maclure | 02 Feb, 2024 | B2B loyalty, loyalty insights, customer loyalty | Loyalty Programmes, Customer Growth, Customer Loyalty, Customer Growth, B2B Loyalty |

Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.

Mark Maclure | 03 Dec, 2023 | Customer Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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