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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


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Archive by tag: Trade Loyalty ProgrammesReturn
Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.
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B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 
Melanie Parker | 01 Mar, 2026 | B2B Loyalty, B2B Loyalty Programmes, B2B Loyalty Marketing, Loyalty Marketing, B2B Customers, Customer Growth, Customer Retention, Customer Loyalty, Data-driven Loyalty, Customer Behavior-led Incentives, Incentive Rewards, Incentive Campaigns, gamification, Loyalty Programme Performance, Customer Engagement, Channel Incentives, Trade Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...
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The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 
Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.
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Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 
Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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