Loyalty Insights and Statistics - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by category: Loyalty Insights and StatisticsReturn

Mark Maclure

November 16, 2023

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mention lots of times that we believe loyalty is all about behaviour change and Jess's knowledge of this fascinating subject helps us to craft programmes that really deliver on this promise.

Mark Maclure | 16 Nov, 2023 | Behaviour Economics, Customer Loyalty, Loyalty Insigts | Customer Loyalty, B2B Loyalty, Loyalty Insights and Statistics |

Laura Lloyd

November 08, 2023

Advanced Features in LoyaltyStream: An Interview with Melanie Parker

I sat down with Melanie Parker, who is our Product Owner, and font of all knowledge when it comes to designing our new features and understanding all of the capabilities of our software. She talked us through her process when designing new features and her favourite up and coming features.

Laura Lloyd | 08 Nov, 2023 | Loyalty Insights, Customer Loyalty | Stream Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Loyalty Programmes, Customer Loyalty, Loyalty Insights and Statistics |

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Laura Lloyd

July 12, 2023

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that many businesses rely on to gauge the loyalty of their customers is the Customer Loyalty Index (CLI). But what exactly is it, how is it measured, and why is it so crucial for businesses?

Laura Lloyd | 12 Jul, 2023 | Customer Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Les McCutcheon

February 06, 2023

A Prime Example of Paid Membership Loyalty Programmes

Our latest article by Charlie McMann focuses on the rise to greatness of the Amazon Prime loyalty programme.

Les McCutcheon | 06 Feb, 2023 | Loyalty Insights and Statistics, Stream Loyalty |

Melanie Parker

May 22, 2022

Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

Melanie Parker | 22 May, 2022 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Growth |

Melanie Parker

May 01, 2022

Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths.

Melanie Parker | 01 May, 2022 | Loyalty Myths | Loyalty Insights and Statistics, Customer Loyalty |

Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.

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Laura Lloyd | 11 Mar, 2022 | Loyalty Insights, Customer Loyalty | Stream Loyalty, Loyalty Insights and Statistics |

Lewis Bint

February 23, 2022

Designing White Space

Lewis took everyone in the team through how we can utilise white space in the designing of our documents. Looking at some of our past documents and comparing the difference between old and new branding, showing how clean and constant spacing can make or break your page visuals. We then moved on to drawing some mobile wireframes from a list of instructions, keeping in mind how positioning and spacing can help maximise the design creation.

Lewis Bint | 23 Feb, 2022 | Loyalty Insights and Statistics, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources