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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: LoyaltyReturn

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

March 12, 2023

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t get away from the fact that achieving NetZero will cost the business money. If you approach it correctly, it can also lead to increased revenues, better retention, better recruitment, more inclusive policies and a better, more sustainable business for the future.

Melanie Parker | 12 Mar, 2023 | Sustainability, Loyalty | Stream Loyalty |

Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Mark Maclure | 29 Jan, 2023 | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty |

Melanie Parker

May 01, 2022

Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths.

Melanie Parker | 01 May, 2022 | Loyalty Myths | Loyalty Insights and Statistics, Customer Loyalty |

Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...

Melanie Parker | 07 Apr, 2022 | B2B, Customer Loyalty, Loyalty Software | B2B Loyalty, Customer Loyalty |

Les McCutcheon

April 03, 2022

How to Harness Customer Loyalty in Fintech

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak of 215 billion in 2019. Given this explosion of financial services solutions available on the market, customer loyalty is more important than ever

Les McCutcheon | 03 Apr, 2022 | Loyalty | Customer Loyalty |

Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.

Melanie Parker | 19 Mar, 2022 | Customer Loyalty, Internal Loyalty | Internal Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Caroline Price

March 15, 2022

Wednesday Wisdom - Custom Page Creator

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page creator works on LoyaltyStream.

Caroline Price | 15 Mar, 2022 | Loyalty Insights | Stream Loyalty |

Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.

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Laura Lloyd | 11 Mar, 2022 | Loyalty Insights, Customer Loyalty | Stream Loyalty, Loyalty Insights and Statistics |

Melanie Parker

March 02, 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.

Melanie Parker | 02 Mar, 2022 | Customer Loyalty, B2B, All | Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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