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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by author: Melanie ParkerReturn

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Melanie Parker

December 10, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.

Melanie Parker | 10 Dec, 2020 | All, Loyalty, Loyalty Measurement, Loyalty Tips, Loyalty Communications |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?

Melanie Parker | 30 Nov, 2020 | All, Loyalty, Customer Loyalty, Reward Fulfilment, Rewards | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?

Melanie Parker | 26 Nov, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software, Loyalty Marketing | Rewards and Mechanics, Loyalty Insights and Statistics |

Melanie Parker

November 04, 2020

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave anything to chance.

Melanie Parker | 04 Nov, 2020 | All, Loyalty, Loyalty Communications, Loyalty Tips | Loyalty Insights and Statistics, Customer Loyalty, B2B Loyalty |

Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners

Melanie Parker | 09 Sep, 2020 | All, Loyalty, Customer Loyalty, Loyalty Marketing, Loyalty Software | B2B Loyalty, Customer Loyalty |

Melanie Parker

August 25, 2020

Chatbots: How to Design for Success

Chatbots are increasingly becoming a “must have” for almost any size of business. We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots

Melanie Parker | 25 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Communications | Customer Loyalty, Loyalty Insights and Statistics |

Melanie Parker

July 09, 2020

Creating Long Lasting Engagement

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.

Melanie Parker | 09 Jul, 2020 | All, Loyalty, Customer Loyalty, Loyalty Communications, Reward Fulfilment, Loyalty Software, Loyalty Tips | B2B Loyalty, Customer Loyalty |

Melanie Parker

May 04, 2020

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, complete that school assignment, finish that presentation, get the house sorted, just enjoy some me time. Well it did.

Melanie Parker | 04 May, 2020 | All, Loyalty, Rewards, Loyalty Agency, Rewards Agency | Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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