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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: AIReturn
Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...
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How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 
Melanie Parker | 25 Nov, 2024 | All, Hyper Personalisation, Targeted Loyalty, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Experience, Dynamic Customer Experience, Tailored Customer Experience, Customer Retention, Personalised Customer Interactions, CLV, Customer Lifetime Value, AI, Personalised Rewards | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |
Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention 

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.
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Top Loyalty Marketing Tips to Boost Customer Retention 
Laura Lloyd | 01 Aug, 2024 | Loyalty Marketing, B2B Loyalty, All, Personalised Loyalty, Gamification, Rewards Programmes, Personalised Experiences, Customer Loyalty, Customer Retention, Customer Engagement, Points-based Loyalty, Tiered Loyalty, Paid Loyalty, Value-based Loyalty, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections 

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles. 
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Product Tutorial - Creating Campaigns That Grow Emotional Connections 
Melanie Parker | 13 Jun, 2024 | Customer Retention, Customer engagement, Customer acquisition, Brand Advocacy, Customer Growth, Personalised Loyalty Programmes, B2B Loyalty, Loyalty Programmes, Emotional Loyalty, Transactional Loyalty, Emotional Connections, Sustainable Business Growth, Grow Emotional Connections | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |
Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?
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Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes
Melanie Parker | 29 Apr, 2024 | AI, Artificial Intelligence, Bots, Digital, Loyalty, Engagement | B2B Loyalty, Loyalty Programmes |
Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024 

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.
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Innovations in Loyalty: Trends to Watch in 2024 
Melanie Parker | 22 Apr, 2024 | All, B2B Loyalty, Loyalty Mechanics, Rewards and Mechanics, Customer Loyalty, Augmented Reality, Virtual Reality, Artificial Intelligence, Experiential Rewards, Sustainable Loyalty, Voice Commerce Integration, Health and Well-being Incentives, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |
Melanie Parker

March 12, 2023

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t get away from the fact that achieving NetZero will cost the business money. If you approach it correctly, it can also lead to increased revenues, better retention, better recruitment, more inclusive policies and a better, more sustainable business for the future.
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Our Road to a Sustainable Business
Melanie Parker | 12 Mar, 2023 | Sustainability, Loyalty | Stream Loyalty |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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