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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: AIReturn

Mark Maclure

August 31, 2026

Q4 Planning Starts Now: Preparing Your Christmas and Year-end B2B Loyalty Campaigns

The final quarter of the year is often the busiest trading period, with businesses working to hit annual targets, maximise budgets and strengthen customer relationships before the calendar resets. That makes Q4 one of the most important times for your loyalty programme to make an impact. Read our latest blog to find out how you can maximise the impact of your loyalty plans in Q4.

Melanie Parker

August 24, 2026

Autumn Promotions: Seasonal Loyalty Ideas That Drive B2B Engagement

While consumer brands have long embraced seasonal marketing, many B2B loyalty programmes still rely on the same promotions throughout the year. The most successful programmes, however, use the changing seasons to create timely, relevant campaigns that align with customer priorities and commercial objectives. Read our latest blog to understand how.

Laura Lloyd

July 31, 2026

The Power of Loyalty: Lidl Plus - Offering Shoppers More

Lidl built its entire identity on not needing loyalty schemes. No-frills stores, rock-bottom prices, minimal marketing spend – the pitch was always "we save you money, so you don't need points." So, it's worth noting that Lidl now runs one of the largest customer loyalty platforms on the planet. Understanding how a discount retailer ended up here, and what success it has had, tells us a lot about where grocery loyalty is heading generally. Read more in the latest in our blog s...

Laura Lloyd | 31 Jul, 2026 | Lidl, Lidl Plus, Lidl Loyalty Programme, Retail Loyalty, Customer Loyalty, Customer Engagement, Loyalty Programme, Customer Retention, The Power of Loyalty | Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

July 08, 2026

Old vs Emerging: How B2B Loyalty Is Being Redefined

Today's buyers expect far more than transactional relationships. They expect personalised experiences, relevant communications, recognition for their expertise and genuine value throughout the customer lifecycle. At the same time, businesses are under increasing pressure to prove the commercial return on every investment. Read more about B2B loyalty's ongoing transformation from transactional to behavioural in our latest blog.

Mark Maclure | 08 Jul, 2026 | B2B Loyalty, Behavioural Loyalty, Transactional Loyalty, Loyalty Programmes, Loyalty Marketing, AI-driven Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Mark Maclure

May 21, 2026

AI – What it Means to Software

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is accelerating rapidly, especially in coding and software development, with newer models significantly improving capabilities over the past year in coding, automation, and the ability to build quick prototypes. Read on to find out more about how AI will impact software.

Mark Maclure | 21 May, 2026 | AI, Agentic, Artificial Intelligence, Enterprise Software, Saas, Customer Data, Data-driven AI, Data-driven Loyalty, AI Product Development, AI Integration, B2B Loyalty, AI Generated Software | Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |

Melanie Parker

May 14, 2026

Using Sustainability to Drive Commercial Growth: What We Took from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator session on using sustainability to drive commercial growth. During the session a shift in mindset was discussed which she found to be the most useful part of the session. Rather than asking, “What do we need to do to be more sustainable?” the better question should be, “Where could more sustainable choices also create better commercial outcomes?” Read on to find out more and, in particular, what this means for loyalty.

Melanie Parker | 14 May, 2026 | Sustainability, Amazon Innovation Accelerator, reward mechanics, Sustainability Goals, Low-carbon Purchasing Behaviour, Reward Fulfilment, Embedded Sustainability, Sustainability Innovation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Marketing |

Melanie Parker

May 11, 2026

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as humans and how we harness the powers of emotional intelligence. At Stream, we are growing, developing our product, exploring AI and automation, and thinking carefully about how we scale. All these things require innovation. But innovation is not just a roadmap activity. It depends on whether people feel able to challenge, question, experiment and learn.

Melanie Parker | 11 May, 2026 | Innovation, Automation, AI, Emotional Intelligence, Supercharge Innovation, Constructive Debate, Constructive Challenge, Lead from Behind, Emotional Intelligence Enables Innovation | Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

April 23, 2026

Loyalty Programmes Are Changing ... And Fast

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing consumer expectations, increasing commercial pressure, and the growing sophistication of data-driven marketing. What used to be simple, static rewards are being replaced by more targeted, conditional, and sometimes friction‑filled experiences. Over just the last week, our team has spotted several revealing changes that illustrate where loyalty is heading.

Mark Maclure | 23 Apr, 2026 | Hybrid Loyalty, B2B Loyalty, Loyalty Programmes, Loyalty Ecoystem, Personalised Loyalty, Data-driven Loyalty, Digital Transformation, Retail Trends | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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