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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: AIReturn

Mark Maclure

May 21, 2026

AI – What it Means to Software

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is accelerating rapidly, especially in coding and software development, with newer models significantly improving capabilities over the past year in coding, automation, and the ability to build quick prototypes. Read on to find out more about how AI will impact software.

Mark Maclure | 21 May, 2026 | AI, Agentic, Artificial Intelligence, Enterprise Software, Saas, Customer Data, Data-driven AI, Data-driven Loyalty, AI Product Development, AI Integration, B2B Loyalty, AI Generated Software | Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |

Melanie Parker

May 14, 2026

Using Sustainability to Drive Commercial Growth: What We Took from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator session on using sustainability to drive commercial growth. During the session a shift in mindset was discussed which she found to be the most useful part of the session. Rather than asking, “What do we need to do to be more sustainable?” the better question should be, “Where could more sustainable choices also create better commercial outcomes?” Read on to find out more and, in particular, what this means for loyalty.

Melanie Parker | 14 May, 2026 | Sustainability, Amazon Innovation Accelerator, reward mechanics, Sustainability Goals, Low-carbon Purchasing Behaviour, Reward Fulfilment, Embedded Sustainability, Sustainability Innovation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Marketing |

Melanie Parker

May 11, 2026

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as humans and how we harness the powers of emotional intelligence. At Stream, we are growing, developing our product, exploring AI and automation, and thinking carefully about how we scale. All these things require innovation. But innovation is not just a roadmap activity. It depends on whether people feel able to challenge, question, experiment and learn.

Melanie Parker | 11 May, 2026 | Innovation, Automation, AI, Emotional Intelligence, Supercharge Innovation, Constructive Debate, Constructive Challenge, Lead from Behind, Emotional Intelligence Enables Innovation | Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

April 23, 2026

Loyalty Programmes Are Changing ... And Fast

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing consumer expectations, increasing commercial pressure, and the growing sophistication of data-driven marketing. What used to be simple, static rewards are being replaced by more targeted, conditional, and sometimes friction‑filled experiences. Over just the last week, our team has spotted several revealing changes that illustrate where loyalty is heading.

Mark Maclure | 23 Apr, 2026 | Hybrid Loyalty, B2B Loyalty, Loyalty Programmes, Loyalty Ecoystem, Personalised Loyalty, Data-driven Loyalty, Digital Transformation, Retail Trends | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Melanie Parker

April 20, 2026

How AI Is Transforming Customer Loyalty

Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a few years ago. From personalised recommendations to predictive service, AI is helping brands understand and engage customers more deeply. But, does AI get it right? Does it miss any vital elements that only emotional intelligence and the human to human dynamic can bring to the loyalty relationship? in this blog, we explore that concept.

Melanie Parker | 20 Apr, 2026 | AI, AI and Loyalty, Future Of Loyalty, The AI Challenge, Loyalty Transformation, B2B Loyalty, Customer Loyalty, Personalised Loyalty, Loyalty Programmes, Ai-driven Content, Trust Tax of AI | B2B Loyalty, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

April 14, 2026

AI in the Real World: What Our Team Thinks (and What It Means for How We Use It)

As the technical landscape continues to evolve, the adoption of machine learning and AI tools has accelerated at pace. From sales and marketing to education and everyday productivity, AI is no longer a future concept, it’s already embedded in how many of us work. To move beyond the hype and buzzwords, we took a moment to speak to our own team about their awareness, concerns, and real-world experiences with AI. The result? A refreshingly balanced view that highlights both the opportunity and...

Laura Lloyd | 14 Apr, 2026 | AI, Future of AI, Cognitive Load, Cognitive Atrophy | Stream Loyalty |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Laura Lloyd

January 28, 2026

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest examples of brand-led loyalty in the world. What began as a children’s toy has evolved into a global powerhouse spanning generations, interests, and culture

Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine.

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...

Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns.

Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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