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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


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Archive by tag: EngagementReturn
Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...
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Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 
Mark Maclure | 12 Dec, 2024 | All, Loyalty Marketing, B2B Loyalty, Customer Engagement, Social impact, Charity Donations, Loyalty Programmes, Socially Conscious Customers, Enhanced Brand Loyalty Perception, Customer Acquisition, Customer Retention, Giving Back, Purpose Driven Marketing, Customer Loyalty, Making a Difference | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release 

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.
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Introducing the LoyaltyStream® Jade Product Release 
Melanie Parker | 09 Dec, 2024 | All, Jade Product Release, Functionality upgrade, Software Upgrade, Loyalty Platforms, Loyalty Programmes, Loyalty Software, Countdown Calendar, Voucher Management, Gamification, Scratch Cards, Spin to Win, Personalised Loyalty Campaigns, Customer Loyalty, Customer Engagement, Loyalty Redemptions, Transforming Engagement, Transforming Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...
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Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 
Melanie Parker | 02 Dec, 2024 | Countdown Calendars, Advent Calendars, Customer Loyalty, All, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Marketing, Enhanced Customer Satisfaction, Customer Retention, Brand Advocates, Gamification, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Loyalty Marketing |
Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...
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How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 
Melanie Parker | 25 Nov, 2024 | All, Hyper Personalisation, Targeted Loyalty, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Experience, Dynamic Customer Experience, Tailored Customer Experience, Customer Retention, Personalised Customer Interactions, CLV, Customer Lifetime Value, AI, Personalised Rewards | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |
Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...
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From Excavations to Engagement: How archaeology principles apply to our industry 
Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Melanie Parker

September 26, 2024

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting upgrades to two of our most popular engagement tools - Scratch Cards and Spin-to-Win.
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Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 
Melanie Parker | 26 Sep, 2024 | All, B2B Loyalty, Loyalty Msrketing, Gamification, Customer Retention, Customer Engagement, Customer Loyalty, Product Upgrade, Product Sneak Peak, Loyalty Scratch Cards, Spin to Win | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing, Customer Loyalty, Customer Growth, Customer Retention |
Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.
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Top Strategies for Implementing Gamification in Loyalty Programmes 
Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

September 19, 2024

LoyaltyStream Emerald Product Release  

Introducing Emerald – the latest innovation designed to elevate engagement and shape member behaviour within your loyalty programme. With cutting-edge features that personalise interactions and incentivise meaningful actions, Emerald empowers brands to create deeper connections with their customers. Whether it's boosting retention or driving desired behaviours, this new product is set to transform how loyalty programmes influence and engage their members. Discover how Emerald can take your ...
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LoyaltyStream Emerald Product Release  
Melanie Parker | 19 Sep, 2024 | Emerald Release, Loyalty Programmes, Customer Engagement, Customer Loyalty, Customer Growth, B2B Loyalty, All, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...
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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 
Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
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Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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