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As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


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Archive by tag: EngagementReturn
Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections 

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles. 
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Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty. 
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Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success 

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...
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Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.
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Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.
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Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?
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Mark Maclure

April 17, 2024

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile platforms for better loyalty programme engagement.
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Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software 

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.
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Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience. 
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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