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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer GrowthReturn

Mark Maclure

July 20, 2026

Trade & Installer Loyalty is Evolving Beyond Points

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an invoice, scan a receipt, earn points and redeem rewards. While that model still has its place, it is no longer enough to create genuine engagement or deliver long-term commercial value. Today's most successful programmes are becoming integrated engagement platforms that support installers throughout their working day, influencing behaviours that matter to both manufacturers and distributors. Fi...

Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

July 08, 2026

Old vs Emerging: How B2B Loyalty Is Being Redefined

Today's buyers expect far more than transactional relationships. They expect personalised experiences, relevant communications, recognition for their expertise and genuine value throughout the customer lifecycle. At the same time, businesses are under increasing pressure to prove the commercial return on every investment. Read more about B2B loyalty's ongoing transformation from transactional to behavioural in our latest blog.

Mark Maclure | 08 Jul, 2026 | B2B Loyalty, Behavioural Loyalty, Transactional Loyalty, Loyalty Programmes, Loyalty Marketing, AI-driven Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.

Melanie Parker

June 01, 2026

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the businesses which create the strongest interconnected partner ecosystems are the ones that gain the greatest long-term commercial advantage. Loyalty is no longer simply about points and rewards; it is about embedding your brand into the day-to-day operational and commercial behaviour of your partners.

Melanie Parker | 01 Jun, 2026 | Collaborative Loyalty Enviroments, Collaborative Loyalty Ecosystems, Loyalty Ecosystems, B2B Loyalty, Loyalty Marketing, Ecosystem-led Loyalty, Ecosystem Loyalty, High Engagement Frequency, Customer Loyalty, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth |

Laura Lloyd

May 25, 2026

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Programme. With 8.2 million members and over a decade of pet-owner data, Pets Club from Pets at Home is one of the UK's most emotionally intelligent loyalty programmes and is ongoing proof that loyalty programmes do still matter more than ever.

Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...

Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

May 14, 2026

Using Sustainability to Drive Commercial Growth: What We Took from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator session on using sustainability to drive commercial growth. During the session a shift in mindset was discussed which she found to be the most useful part of the session. Rather than asking, “What do we need to do to be more sustainable?” the better question should be, “Where could more sustainable choices also create better commercial outcomes?” Read on to find out more and, in particular, what this means for loyalty.

Melanie Parker | 14 May, 2026 | Sustainability, Amazon Innovation Accelerator, reward mechanics, Sustainability Goals, Low-carbon Purchasing Behaviour, Reward Fulfilment, Embedded Sustainability, Sustainability Innovation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Marketing |

Laura Lloyd

April 28, 2026

Gold Release: Elevating Flexibility, Control and Member Experience in LoyaltyStream®

This much anticipated Gold release marks a significant step forward in the evolution of LoyaltyStream®, focused on one core objective: giving programme managers greater control while delivering more relevant, engaging member experiences. Read on to find out how Gold can revolutionise loyalty for you.

Laura Lloyd | 28 Apr, 2026 | Loyalty Marketing, Loyalty Programmes, Loyalty Software, B2B Loyalty, Loyalty Mechanics, Loyalty Analytics, Customer Engagement, Loyalty Programme Management, Reward Experience, Personalised Loyalty, Dynamic Segmentation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics |

Laura Lloyd

April 27, 2026

The Power of Loyalty: Inside Lenovo LEAP

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what makes loyalty programmes truly effective, before going inside My John Lewis to see those principles brought to life in a B2C context. Now, we turn our attention to the world of B2B loyalty. In this third instalment of the Stream Loyalty series, Lenovo LEAP becomes our first B2B case study — offering a compelling look at how loyalty strategy translates when the audience is businesses, not consumers.

Laura Lloyd | 27 Apr, 2026 | Lenovo LEAP, B2B Loyalty, LoyaltyStream, Earn and Learn Loyalty, Loyalty Ecosystem, Loyalty Rewards, Customer Engagement, Loyalty Engagement, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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