Customer Growth - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer GrowthReturn

Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles.

Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.

Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty.

Melanie Parker | 03 Jun, 2024 | All, Nike, Swoosh, Brand Loyalty, Customer Connection, Customer Engagement, Customer Loyalty, Innovation, Nike Dream Crazy, Just Do It | B2B Loyalty, Customer Loyalty, Customer Growth |

Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.

Laura Lloyd | 16 May, 2024 | ALL, Customer Engagement, Customer Loyalty, Loyalty Insights, Loyalty Programmes, B2B Loyalty, Loyalty Analytics, Customer Retention, Customer Growth, Loyalty Rewards and Mechanics, Loyalty Redemption Rate, Customer Lifetime Value | B2B Loyalty, Customer Loyalty, Customer Growth |

Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.

Mark Maclure | 09 May, 2024 | All, B2B Loyalty, Loyalty Insights, Global B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, #localisation | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer.

Laura Lloyd | 02 May, 2024 | All, Customer Retention, Customer Lifetime Value, B2B Loyalty, Customer Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.

Mark Maclure | 18 Apr, 2024 | All, Transactional Loyalty, Emotional Loyalty, B2B Loyalty, Loyalty Programmess, Customer Loyalty, Customer Retention, Brand Loyalty, Brand Advocacy, Loyalty Programmes, Customer Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.

Laura Lloyd | 05 Feb, 2024 | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.

Mark Maclure | 02 Feb, 2024 | B2B loyalty, loyalty insights, customer loyalty | Loyalty Programmes, Customer Growth, Customer Loyalty, Customer Growth, B2B Loyalty |

Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business.

Melanie Parker | 03 Dec, 2023 | Loyalty Programmes, Stream Loyalty, Customer Retention, Customer Growth, Stream Loyalty, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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contact@streamloyalty.com

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