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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer GrowthReturn

Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.

Mark Maclure | 03 Dec, 2023 | Customer Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.

Melanie Parker | 08 Sep, 2023 | Loyalty, Loyalty Insights, B2B, Customer Loyalty | Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

May 22, 2022

Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

Melanie Parker | 22 May, 2022 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Growth |

Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.

Melanie Parker | 19 Mar, 2022 | Customer Loyalty, Internal Loyalty | Internal Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

October 25, 2021

Using Loyalty To Inspire Customer Acquisition

A Stream Loyalty ‘WIN’ Campaign Guide

Melanie Parker | 25 Oct, 2021 | Loyalty, Loyalty Marketing, All | Customer Growth, Customer Loyalty |

Melanie Parker

October 12, 2021

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide

Melanie Parker | 12 Oct, 2021 | Loyalty, Loyalty Marketing, All | Customer Loyalty, Customer Growth |

Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

Melanie Parker | 24 May, 2021 | all, loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth, Internal Loyalty, Loyalty Programmes |

Drew Tate

November 26, 2020

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.

Drew Tate | 26 Nov, 2020 | All, Loyalty, Gamification, Loyalty Communications, Customer Loyalty | Loyalty Programmes, Customer Loyalty, Customer Growth |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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