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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by tag: EngagementReturn

Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...

Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.

Laura Lloyd | 16 May, 2024 | ALL, Customer Engagement, Customer Loyalty, Loyalty Insights, Loyalty Programmes, B2B Loyalty, Loyalty Analytics, Customer Retention, Customer Growth, Loyalty Rewards and Mechanics, Loyalty Redemption Rate, Customer Lifetime Value | B2B Loyalty, Customer Loyalty, Customer Growth |

Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.

Mark Maclure | 09 May, 2024 | All, B2B Loyalty, Loyalty Insights, Global B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, #localisation | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?

Melanie Parker | 29 Apr, 2024 | AI, Artificial Intelligence, Bots, Digital, Loyalty, Engagement | B2B Loyalty, Loyalty Programmes |

Mark Maclure

April 17, 2024

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile platforms for better loyalty programme engagement.

Mark Maclure | 17 Apr, 2024 | All, B2B Loyalty, Customer Engagement, Loyalty Programme Engagement, loyalty engagement, Optimise Mobile Experience, UI, UX, Customer Experience, Optimise Mobile | B2B Loyalty, Customer Loyalty, Customer Retention |

Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.

Laura Lloyd | 16 Apr, 2024 | All, CRM, CRM Software, Loyalty Software, B2B Loyalty, Personalisation, Optimised Marketing, Automated Engagement, Unified Customer View, SaaS, Enhanced Personalisation | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |

Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience.

Melanie Parker | 21 Mar, 2024 | All, B2BLoyalty, LoyaltyProgrammes, CustomerLoyalty, CustomerEngagement, LoyaltyTiers | Customer Loyalty, Loyalty Programmes |

Mark Maclure

March 18, 2024

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

In this second of a two part series, we continue our focus on maximising customer engagement looking at tips for designing effective loyalty programmes and how to measure your success.

Mark Maclure | 18 Mar, 2024 | CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsights, All | B2B Loyalty, Customer Loyalty, Customer Retention |

Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.

Mark Maclure | 14 Mar, 2024 | CustomerLoyalty, CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsight | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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