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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by tag: loyaltyReturn

Melanie Parker

January 20, 2025

Recommendations for Maximising Sign-ups in Loyalty Programmes

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat business, and boosting long-term revenue. However, the success of any loyalty programme begins with one critical step: maximising sign-ups. The more participants you attract at the outset, the greater your chances of creating an engaged, loyal customer base. In this blog, we’ll explore practical strategies to encourage sign-ups, foster early adoption, and sustain long-term engagement. Whether ...

Melanie Parker | 20 Jan, 2025 | All, Loyalty Marketing, personalised outreach, Customer Engagement, Loyalty Programmes, B2B Loyalty, Maximising Loyalty Programme Sign Ups, Audience Targeting | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

January 06, 2025

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaboration between two brands can elevate member experiences, amplify rewards, and foster long-term customer relationships. By understanding the benefits and strategic considerations, businesses can unlock the full potential of partnership-driven loyalty.

Mark Maclure | 06 Jan, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Engagement, Loyalty Programmes, Customer Satisfaction, Loyalty Programme Partnerships, Loyalty Partnerships, Customer Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...

Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.

Laura Lloyd

December 05, 2024

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly competitive market. A well-designed loyalty programme is a proven strategy to foster customer engagement, boost retention, and drive revenue, but, building a programme from scratch can seem daunting, especially when time is tight. The good news? You can create and launch a robust loyalty programme in under 12 weeks! Whether you're a retail powerhouse, a service provider, or an e-commerce giant...

Laura Lloyd | 05 Dec, 2024 | All, Loyalty Programmes, Loyalty Marketing, B2B Loyalty, Loyalty Programme Launch, Target Audience, Succes metrics, Gamification, Business Growth, 2025 Ready, Customer Loyalty | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...

Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...

Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...

Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...

Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

October 07, 2024

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

In today's competitive business landscape, the loyalty industry thrives on building strong relationships, fostering trust, and driving long-term engagement - qualities that are central to effective leadership. Interestingly, the experience gained in naval leadership offers a unique perspective that directly fuels success in this field. From strategic decision-making under pressure to cultivating a sense of unity and purpose within teams, naval leaders develop a skill set perfectly suited to ...

Laura Lloyd | 07 Oct, 2024 | Royal Navy, Leadership, Loyalty Programmes, B2B Loyalty, Transferable Skills, Project Management, Team Management, Team Motivation, Loyalty Industry, Problem-solving, Flight Deck, Leadership and Responsibility, Customer Service, Customer Relationships | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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