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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Transactional LoyaltyReturn
Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections 

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles. 
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Product Tutorial - Creating Campaigns That Grow Emotional Connections 
Melanie Parker | 13 Jun, 2024 | Customer Retention, Customer engagement, Customer acquisition, Brand Advocacy, Customer Growth, Personalised Loyalty Programmes, B2B Loyalty, Loyalty Programmes, Emotional Loyalty, Transactional Loyalty, Emotional Connections, Sustainable Business Growth, Grow Emotional Connections | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |
Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Heartstrings or Purse Strings? What Drives Customer Dedication?
Mark Maclure | 06 Jun, 2024 | All, Customer Loyalty, B2B Loyalty, Brand Loyalty, Customer Engagement, Transactional Loyalty, Emotional Loyalty, Customer Dedication, Personalised Experiences, Customer Advocacy, Brand Advocacy, Personalised Rewards, Targeted messaging, Personalised Communications, Loyalty Metrics, Loyalty Insights, Customer Growth, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.
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Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 
Mark Maclure | 18 Apr, 2024 | All, Transactional Loyalty, Emotional Loyalty, B2B Loyalty, Loyalty Programmess, Customer Loyalty, Customer Retention, Brand Loyalty, Brand Advocacy, Loyalty Programmes, Customer Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

Resources





 

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