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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Loyalty ProgrammesReturn

Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.

Mark Maclure | 09 May, 2024 | All, B2B Loyalty, Loyalty Insights, Global B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, #localisation | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer.

Laura Lloyd | 02 May, 2024 | All, Customer Retention, Customer Lifetime Value, B2B Loyalty, Customer Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.

Mark Maclure | 18 Apr, 2024 | All, Transactional Loyalty, Emotional Loyalty, B2B Loyalty, Loyalty Programmess, Customer Loyalty, Customer Retention, Brand Loyalty, Brand Advocacy, Loyalty Programmes, Customer Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.

Melanie Parker | 11 Apr, 2024 | All, IT Security, Loyalty Programme Security, B2B Loyalty, Loyalty Programmes, 2FA, SSL, Security Breach | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

April 08, 2024

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, we take a deep dive into the intricacies of evolving with tech and its role in B2B loyalty.

Mark Maclure | 08 Apr, 2024 | All, Digital Trends, B2B Loyalty, Loyalty programmes, Customer Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

April 04, 2024

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focusing on the benefits and potential of B2B loyalty programmes and what the future holds in the loyalty space.

Mark Maclure | 04 Apr, 2024 | All, Loyalty Programmes, B2B Loyalty, Customer Loyalty, Digitalisation, Stream Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Melanie Parker

March 28, 2024

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this infographic. From traditional stamp cards to modern apps, it's been a wild ride of customer loyalty leading to real return on investment in the modern age. And the best part? It's far from over!

Melanie Parker | 28 Mar, 2024 | All, B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Programmes |

Laura Lloyd

March 05, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we aim to have genuinely happy clients. She and her team build relationships that transcend the transactional and ensure maximum client satisfaction. Here she tells us how that magic happens.

Laura Lloyd | 05 Mar, 2024 | B2B Loyalty, Loyalty Programmes, Loyalty Insights, ALL | B2B Loyalty, Loyalty Programmes |

Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.

Mark Maclure | 26 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.

Melanie Parker | 14 Feb, 2024 | B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Loyalty Programmes, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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