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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: DataReturn
Laura Lloyd

May 27, 2026

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They sat alongside campaigns, promotions, and seasonal incentives, useful for engagement, but rarely considered commercially critical.  That perception is changing rapidly.  Businesses are no longer investing in loyalty simply to distribute points and rewards. They are building ecosystems designed to influence behaviour, strengthen channel relationships, and generate measurable commercial outcome...
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Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 
Laura Lloyd | 27 May, 2026 | Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Strategic Loyalty, Data-driven Revenue Growth, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Lifetime Partner Value, Loyalty Ecosystems, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Laura Lloyd

May 25, 2026

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Programme. With 8.2 million members and over a decade of pet-owner data, Pets Club from Pets at Home is one of the UK's most emotionally intelligent loyalty programmes and is ongoing proof that loyalty programmes do still matter more than ever.
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PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART
Laura Lloyd | 25 May, 2026 | Pets At Home, Pets Club, Loyalty Marketing, Loyalty Programmes, Customer Engagement, Customer Loyalty, Customer Growth, Customer Retention, B2C Loyalty, Mass Market Loyalty, Data-driven Loyalty, Personalised Loyalty, Loyalty Ecosystem, Emotionally Intelligent Loyalty, Emotional Engagement, Gamification, LoyaltyStream | Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

May 21, 2026

AI – What it Means to Software 

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is accelerating rapidly, especially in coding and software development, with newer models significantly improving capabilities over the past year in coding, automation, and the ability to build quick prototypes. Read on to find out more about how AI will impact software.
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AI – What it Means to Software 
Mark Maclure | 21 May, 2026 | AI, Agentic, Artificial Intelligence, Enterprise Software, Saas, Customer Data, Data-driven AI, Data-driven Loyalty, AI Product Development, AI Integration, B2B Loyalty, AI Generated Software | Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |
Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability 

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...
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Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability 
Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

April 23, 2026

Loyalty Programmes Are Changing ... And Fast 

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing consumer expectations, increasing commercial pressure, and the growing sophistication of data-driven marketing.  What used to be simple, static rewards are being replaced by more targeted, conditional, and sometimes friction‑filled experiences. Over just the last week, our team has spotted several revealing changes that illustrate where loyalty is heading. 
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Loyalty Programmes Are Changing ... And Fast 
Mark Maclure | 23 Apr, 2026 | Hybrid Loyalty, B2B Loyalty, Loyalty Programmes, Loyalty Ecoystem, Personalised Loyalty, Data-driven Loyalty, Digital Transformation, Retail Trends | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |
Laura Lloyd

March 30, 2026

The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever 

This is the first in a new blog series from Stream Loyalty, which will explore some of the world’s most successful loyalty programmes, analysing what makes them effective and where there may be opportunities for further innovation. Along the way we’ll examine the mechanics behind loyalty success and explore how emerging technologies can enhance engagement, personalisation and long-term customer value. 
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The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever 
Laura Lloyd | 30 Mar, 2026 | B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Loyalty Promotions, gamification, Data-Driven Engagement, Power of Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Stream Loyalty |
Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.
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B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 
Melanie Parker | 01 Mar, 2026 | B2B Loyalty, B2B Loyalty Programmes, B2B Loyalty Marketing, Loyalty Marketing, B2B Customers, Customer Growth, Customer Retention, Customer Loyalty, Data-driven Loyalty, Customer Behavior-led Incentives, Incentive Rewards, Incentive Campaigns, gamification, Loyalty Programme Performance, Customer Engagement, Channel Incentives, Trade Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme. 
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Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 
Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |
Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty 

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members. 
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Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty 
Laura Lloyd | 26 May, 2025 | Stream Loyalty, Reward Shop, Spring, Consumer Preferences, Seasonal Refresh, Loyalty Programmes, B2B Loyalty, User Experience, UX, Customer Experience, Customer Retention, Customer Engagement, Customer Data, Loyalty Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

January 27, 2025

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essential for building lasting customer relationships and driving repeat business. LoyaltyStream's APIs offer a robust and flexible toolkit to help businesses elevate their loyalty programmes to the next level. Whether you’re looking to integrate real-time rewards tracking, create personalised customer experiences, or streamline operations, LoyaltyStream's APIs provide the versatility and scal...
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Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 
Melanie Parker | 27 Jan, 2025 | ALL, APIs, LoyaltyStream, Loyalty Programmes, Personalised Loyalty Programmes, API Toolkit, Enhanced Personalisation, API Implementation, Data-Driven Loyalty Programmes | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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