Loyalty Programmes - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by category: Loyalty ProgrammesReturn

Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?

Melanie Parker | 29 Apr, 2024 | AI, Artificial Intelligence, Bots, Digital, Loyalty, Engagement | B2B Loyalty, Loyalty Programmes |

Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.

Melanie Parker | 22 Apr, 2024 | All, B2B Loyalty, Loyalty Mechanics, Rewards and Mechanics, Customer Loyalty, Augmented Reality, Virtual Reality, Artificial Intelligence, Experiential Rewards, Sustainable Loyalty, Voice Commerce Integration, Health and Well-being Incentives, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.

Mark Maclure | 18 Apr, 2024 | All, Transactional Loyalty, Emotional Loyalty, B2B Loyalty, Loyalty Programmess, Customer Loyalty, Customer Retention, Brand Loyalty, Brand Advocacy, Loyalty Programmes, Customer Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.

Melanie Parker | 11 Apr, 2024 | All, IT Security, Loyalty Programme Security, B2B Loyalty, Loyalty Programmes, 2FA, SSL, Security Breach | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

April 08, 2024

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, we take a deep dive into the intricacies of evolving with tech and its role in B2B loyalty.

Mark Maclure | 08 Apr, 2024 | All, Digital Trends, B2B Loyalty, Loyalty programmes, Customer Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

April 04, 2024

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focusing on the benefits and potential of B2B loyalty programmes and what the future holds in the loyalty space.

Mark Maclure | 04 Apr, 2024 | All, Loyalty Programmes, B2B Loyalty, Customer Loyalty, Digitalisation, Stream Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Melanie Parker

March 28, 2024

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this infographic. From traditional stamp cards to modern apps, it's been a wild ride of customer loyalty leading to real return on investment in the modern age. And the best part? It's far from over!

Melanie Parker | 28 Mar, 2024 | All, B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Programmes |

Mark Maclure

March 25, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.

At Stream we believe expert client services results in genuinely happy clients and successful B2B loyalty programmes. Learn how to deliver on client expectations through a customer-centric, innovative, and personalised client services strategy.

Mark Maclure | 25 Mar, 2024 | All, CustomerRetention, CustomerLoyalty, B2BLoyalty, LoyaltyProgrammes, ClientServices | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience.

Melanie Parker | 21 Mar, 2024 | All, B2BLoyalty, LoyaltyProgrammes, CustomerLoyalty, CustomerEngagement, LoyaltyTiers | Customer Loyalty, Loyalty Programmes |

Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.

Mark Maclure | 14 Mar, 2024 | CustomerLoyalty, CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsight | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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