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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Customer engagementReturn

Mark Maclure

July 18, 2024

How Loyalty Software Transforms Customer Retention Strategies

In today's competitive market, customer retention is more crucial than ever. Traditional methods are no longer enough to keep customers engaged and loyal. Enter loyalty software – a game-changer in transforming customer retention strategies. In this blog, we'll explore how leveraging advanced loyalty software can revolutionise your approach, helping you build stronger, more lasting relationships with your customers. Discover the key benefits and features that make loyalty software an es...

Melanie Parker

July 09, 2024

Sneak Peek – New Campaign Coming Soon – Countdown Calendar

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a countdown calendar to build anticipation amongst your customers! In this blog, we'll give you a sneak peek into what's coming and how you can get ready for the big reveal. Stay tuned for updates and get ready to join us in the countdown to something special!

Laura Lloyd

July 01, 2024

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based on comprehensive data insights. In this blog, Laura Lloyd will guide you through the essential metrics and KPIs that can help you track and optimise the effectiveness of your loyalty programmes.

Laura Lloyd | 01 Jul, 2024 | Loyalty programme, B2B Loyalty, Enrolment Rate, Redemption Rate, Customer Lifetime Value, CLV, Engagement Rate, Customer Engagement Rate, Customer Redemption Rate, Net Promoter Score, Loyalty Analytics, Loyalty Measurement, Loyalty Metrics | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics |

Mark Maclure

June 24, 2024

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its unique brand loyalty, making it more than just a technology company, but a lifestyle emblem.

Mark Maclure | 24 Jun, 2024 | B2B Loyalty, Apple, Emotional Loyalty, Emotional Engagement, Loyalty Programme, Customer Retention, Customer Engagement, Customer Loyalty, Customer Satisfaction, Aspirational Products, Emotional Connection, Steve Jobs | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Laura Lloyd

June 21, 2024

The Key to Launching a Successful Loyalty Programme

This infographic provides a step-by-step guide to help you create a loyalty programme that not only attracts customers but also keeps them coming back. From understanding your audience to selecting the right rewards and promoting your programme, follow these essential steps to ensure your loyalty programme is a hit.

Laura Lloyd | 21 Jun, 2024 | Loyalty Programmes, B2BLoyalty, Customer Engagement, Brand Loyalty, Onboarding, Customer Growth, Customer Retention, Customer Acquisition, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

June 20, 2024

Building Emotional Loyalty Through Personalised Reward Experiences

Building emotional loyalty with customers is more critical than ever. This blog explores how personalised reward experiences can strengthen the emotional connection between a brand and its customers and discusses various strategies for implementing personalised rewards, including targeted promotions, exclusive offers, and tailored loyalty programmes, illustrating how these approaches can lead to long-term customer retention and brand advocacy.

Laura Lloyd | 20 Jun, 2024 | Brand Loyalty, Personalised Rewards, Emotional Loyalty, Loyalty Programme, B2B Loyalty, Experience-based Rewards, Personalised Experiences, Customer Engagement, Customer Retention, Customer Growth, Brand Advocacy, Customer Satisfaction | B2B Loyalty |

Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles.

Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.

Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty.

Melanie Parker | 03 Jun, 2024 | All, Nike, Swoosh, Brand Loyalty, Customer Connection, Customer Engagement, Customer Loyalty, Innovation, Nike Dream Crazy, Just Do It | B2B Loyalty, Customer Loyalty, Customer Growth |

Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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