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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Customer engagementReturn

Melanie Parker

March 09, 2026

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, annual spend. While these categories are useful in understanding who your customers are, they fall short of helping you influence what your customers do. This blog looks at how behavioural segmentation changes that.

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.

Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Laura Lloyd

January 28, 2026

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest examples of brand-led loyalty in the world. What began as a children’s toy has evolved into a global powerhouse spanning generations, interests, and culture

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine.

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...

Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns.

Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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