News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamloyalty.com and she will send you an opt in link.

Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign
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Alice Kitchener

May 05, 2021

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.
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Taylor Goult

May 03, 2021

Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it. External fraud (e.g., hackers) is commonplace across all digital platforms and there are extensive measures that you are able to put in place to ensure that you are using best practice security protocols and restricting access only to those people who need it. As part of our security protocols and processes we ensure that this is assessed and the appropriate mea...
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Nairne Barker

April 12, 2021

The Human Connection

How a global pandemic has made us all want more human connection.
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Nairne Barker

April 05, 2021

Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Nairne Barker

December 06, 2020

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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