News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamloyalty.com and she will send you an opt in link.

Nairne Barker

April 12, 2021

The Human Connection

How a global pandemic has made us all want more human connection.
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Nairne Barker | 12 Apr, 2021 | All, Loyalty, Loyalty Agency |
Nairne Barker

April 05, 2021

Nairne Barker | 05 Apr, 2021 | Monday Motivation |
Laura Lloyd

April 01, 2021

Happy ‘Lockdown-aversary!

Congratulations – you have served 12 months of lockdowns - Happy ‘Lockdown-aversary!’ Since the start of Lockdown 1.0 the team have sent 51,224 Slack messages, shared 1537 files, welcomed a new team member, a new puppy joined the crew, 2 house purchases happened, welcomed a baby, won 3 awards, launched 2 new products, achieved another 2 ISO accreditations, had the first British female to be awarded the CMLP and started supporting Tree Aid – what a year!
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Laura Lloyd | 01 Apr, 2021 | Agency Life, Loyalty |
Laura Lloyd

March 01, 2021

First order of return a thank you.

Hello! I’m back – it’s like I haven’t left, the team are working from home, we’re in lockdown, the sun has been shining…in reality quite a lot has changed and the light at the end of the tunnel is finally growing. Dare I say the end may well be in sight?
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Laura Lloyd | 01 Mar, 2021 | Agency Life, Loyalty |
Melanie Parker

February 01, 2021

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.
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Melanie Parker | 01 Feb, 2021 | Loyalty, Agency Life |
Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Nairne Barker

December 06, 2020

Nairne Barker | 06 Dec, 2020 | Monday Motivation |
Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Drew Tate

November 26, 2020

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.
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