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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: RewardsReturn

Laura Lloyd

April 22, 2025

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our Planet". This year's theme underscores the collective responsibility of individuals, businesses, and governments to accelerate the transition to renewable energy and sustainable practices.

Laura Lloyd | 22 Apr, 2025 | All, EarthDay, EarthDay25, OurPowerOurPlanet, EarthActionDay, EarthDay2025, SustainableLoyalty, Sustainability, EcoconciousLoyalty, NetZero, StreamLoyalty28DayChallenge, RewardSustainableBehaviours | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...

Mark Maclure

January 06, 2025

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaboration between two brands can elevate member experiences, amplify rewards, and foster long-term customer relationships. By understanding the benefits and strategic considerations, businesses can unlock the full potential of partnership-driven loyalty.

Mark Maclure | 06 Jan, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Engagement, Loyalty Programmes, Customer Satisfaction, Loyalty Programme Partnerships, Loyalty Partnerships, Customer Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...

Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...

Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...

Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.

Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

August 19, 2024

Product Sneak Peak – Voucher Management

Our latest product update has completed development and is being released out for ‘breaking’ by our crack team of product testers.

Melanie Parker | 19 Aug, 2024 | B2B Loyalty, Rewards and Mechanics, Loyalty Insights, Loyalty Marketing, Loyalty Programmes, Loyalty Vouchers | B2B Loyalty, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.

Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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