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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: B2BReturn

Mark Maclure

March 18, 2024

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

In this second of a two part series, we continue our focus on maximising customer engagement looking at tips for designing effective loyalty programmes and how to measure your success.

Mark Maclure | 18 Mar, 2024 | CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsights, All | B2B Loyalty, Customer Loyalty, Customer Retention |

Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.

Mark Maclure | 14 Mar, 2024 | CustomerLoyalty, CustomerEngagement, B2BLoyalty, LoyaltyProgrammes, LoyaltyInsight | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

Mark Maclure

March 11, 2024

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts

Join us on a nostalgic journey through British loyalty programme history to learn about our love affair with loyalty and how it is helping British businesses thrive in the digital age.

Mark Maclure | 11 Mar, 2024 | all, LoyaltyProgrammes, B2BLoyalty | B2B Loyalty, Loyalty Programmes |

Melanie Parker

March 07, 2024

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollercoaster ride of repeat business leading to real ROI, and it's not over yet!

Melanie Parker | 07 Mar, 2024 | LoyaltyThroughTheYears, GreenShieldStamps, LoyaltyProgammes, CustomerLoyalty, FromStampsToApps, #B2BLoyalty | B2B Loyalty, Loyalty Programmes |

Laura Lloyd

March 05, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we aim to have genuinely happy clients. She and her team build relationships that transcend the transactional and ensure maximum client satisfaction. Here she tells us how that magic happens.

Laura Lloyd | 05 Mar, 2024 | B2B Loyalty, Loyalty Programmes, Loyalty Insights, ALL | B2B Loyalty, Loyalty Programmes |

Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.

Mark Maclure | 26 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Laura Lloyd

February 21, 2024

Common Mistakes in Loyalty Programme Management and How to Avoid Them

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of common pitfalls and actively work to avoid them. In this blog we learn about keeping the customer's perspective at the forefront, regularly reviewing and refining the programme, and staying responsive to feedback to foster customer allegiance and drive business growth.

Laura Lloyd | 21 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty, Loyalty Software | Loyalty Programmes, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.

Melanie Parker | 20 Feb, 2024 | Customer Loyalty, B2B Loyalty, Loyalty Software | Loyalty Programmes, Stream Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.

Melanie Parker | 14 Feb, 2024 | B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Loyalty Programmes, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape.

Melanie Parker | 07 Feb, 2024 | Loyalty, B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Retention, B2B Loyalty, Customer Retention, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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