Loyalty Insights from an award winning loyalty agency

Filter By Category

Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

Search

Archive by tag: B2BReturn

Mark Maclure

June 24, 2024

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its unique brand loyalty, making it more than just a technology company, but a lifestyle emblem.

Mark Maclure | 24 Jun, 2024 | B2B Loyalty, Apple, Emotional Loyalty, Emotional Engagement, Loyalty Programme, Customer Retention, Customer Engagement, Customer Loyalty, Customer Satisfaction, Aspirational Products, Emotional Connection, Steve Jobs | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Laura Lloyd

June 21, 2024

The Key to Launching a Successful Loyalty Programme

This infographic provides a step-by-step guide to help you create a loyalty programme that not only attracts customers but also keeps them coming back. From understanding your audience to selecting the right rewards and promoting your programme, follow these essential steps to ensure your loyalty programme is a hit.

Laura Lloyd | 21 Jun, 2024 | Loyalty Programmes, B2BLoyalty, Customer Engagement, Brand Loyalty, Onboarding, Customer Growth, Customer Retention, Customer Acquisition, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

June 20, 2024

Building Emotional Loyalty Through Personalised Reward Experiences

Building emotional loyalty with customers is more critical than ever. This blog explores how personalised reward experiences can strengthen the emotional connection between a brand and its customers and discusses various strategies for implementing personalised rewards, including targeted promotions, exclusive offers, and tailored loyalty programmes, illustrating how these approaches can lead to long-term customer retention and brand advocacy.

Laura Lloyd | 20 Jun, 2024 | Brand Loyalty, Personalised Rewards, Emotional Loyalty, Loyalty Programme, B2B Loyalty, Experience-based Rewards, Personalised Experiences, Customer Engagement, Customer Retention, Customer Growth, Brand Advocacy, Customer Satisfaction | B2B Loyalty |

Melanie Parker

June 13, 2024

Product Tutorial - Creating Campaigns That Grow Emotional Connections

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream and the types of campaign that are available. We have a selection of campaigns that can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles.

Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.

Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...

Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.

Laura Lloyd | 16 May, 2024 | ALL, Customer Engagement, Customer Loyalty, Loyalty Insights, Loyalty Programmes, B2B Loyalty, Loyalty Analytics, Customer Retention, Customer Growth, Loyalty Rewards and Mechanics, Loyalty Redemption Rate, Customer Lifetime Value | B2B Loyalty, Customer Loyalty, Customer Growth |

Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.

Mark Maclure | 09 May, 2024 | All, B2B Loyalty, Loyalty Insights, Global B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, #localisation | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Melanie Parker

May 06, 2024

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software is equipped with a comprehensive analytics suite, intended to provide loyalty programme managers with actionable insights.

Melanie Parker | 06 May, 2024 | All, B2B Loyalty, Loyalty Programme, Loyalty Analytics, Analytics and measurement, Loyalty Dashboard, LoyaltyStream, Customer Loyalty, Customer Insights, Loyalty Insights and Statistics | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer.

Laura Lloyd | 02 May, 2024 | All, Customer Retention, Customer Lifetime Value, B2B Loyalty, Customer Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty

Cookie Policy

We offset our carbon footprint via Ecologi