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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


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Archive by tag: B2BReturn
Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.
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Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.
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Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.
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Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.
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Melanie Parker

October 12, 2023

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tools that businesses can deploy to achieve sustainable success. This article investigates the significant impact customer loyalty can have on a business.
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Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.
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Mark Maclure

October 02, 2023

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

An insight into my day at the Tech for Marketing and E-Commerce Expo
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Mark Maclure | 02 Oct, 2023 | B2B, Stream Team | Stream Loyalty |
Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.
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Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

​​​​​​​Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.
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Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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