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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by category: Customer LoyaltyReturn
Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...
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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 
Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
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Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Laura Lloyd

August 05, 2024

Mastering Customer Retention Management: Strategies for Long-Term Success 

Mastering customer retention management is essential for achieving long-term success in any business. By implementing effective strategies, you can foster lasting relationships with your customers and ensure they keep coming back. In this blog, we'll delve into the most impactful techniques for managing customer retention, highlight the benefits of a loyal customer base, and provide actionable tips to help you cultivate enduring customer loyalty. Join us as we uncover the secrets to sustaini...
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Mastering Customer Retention Management: Strategies for Long-Term Success 
Laura Lloyd | 05 Aug, 2024 | All, Customer Loyalty, Customer Retention, Loyalty Marketing, Loyalty Programmes, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Stream Loyalty |
Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention 

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.
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Top Loyalty Marketing Tips to Boost Customer Retention 
Laura Lloyd | 01 Aug, 2024 | Loyalty Marketing, B2B Loyalty, All, Personalised Loyalty, Gamification, Rewards Programmes, Personalised Experiences, Customer Loyalty, Customer Retention, Customer Engagement, Points-based Loyalty, Tiered Loyalty, Paid Loyalty, Value-based Loyalty, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

July 18, 2024

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods are no longer enough to keep customers engaged and loyal. Enter loyalty software – a game-changer in transforming customer retention strategies. In this blog, we'll explore how leveraging advanced loyalty software can revolutionise your approach, helping you build stronger, more lasting relationships with your customers. Discover the key benefits and features that make loyalty software an es...
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How Loyalty Software Transforms Customer Retention Strategies 
Mark Maclure | 18 Jul, 2024 | Loyalty Software, Customer Engagement, Customer Retention, B2B Loyalty, Loyalty Programmes, Loyal ty Software, Software as a Service, SaaS, Personalised Experiences, Customised Loyalty, Loyalty Insights, Customer Insights, Customer Experience, Omnichannel, Omnichannel Opportunities, Brand Advocacy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

July 09, 2024

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a countdown calendar to build anticipation amongst your customers! In this blog, we'll give you a sneak peek into what's coming and how you can get ready for the big reveal. Stay tuned for updates and get ready to join us in the countdown to something special!
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Sneak Peek – New Campaign Coming Soon – Countdown Calendar 
Melanie Parker | 09 Jul, 2024 | All, Advent Calendar, Countdown Calendar, World Cup 2026, Black Friday, B2B Loyalty, Loyalty Programmes, Gamification, Customer Engagement, Data Insights, Customer Experience, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Melanie Parker

July 08, 2024

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key strategy for businesses looking to foster customer loyalty and boost long-term growth. However, with various loyalty programme models available, choosing the right one for your business can be challenging. In this blog, we’ll explore different types of loyalty programmes and help you determine which model best aligns with your business goals and customer needs. Whether you’re considering a poin...
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Which Loyalty Programme Model is the Right Fit for Your Business?
Melanie Parker | 08 Jul, 2024 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Loyalty Insights, Points Based Loyalty, Tiered Loyalty, VIP Loyalty, Cash Back Loyalty, Coalition Loyalty, Community Loyalty, Gamification, Gamification Loyalty, Surprise and Delight Loyalty, Loyalty Programme Models, ALL | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |
Laura Lloyd

July 01, 2024

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based on comprehensive data insights. In this blog, Laura Lloyd will guide you through the essential metrics and KPIs that can help you track and optimise the effectiveness of your loyalty programmes. 
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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 
Laura Lloyd | 01 Jul, 2024 | Loyalty programme, B2B Loyalty, Enrolment Rate, Redemption Rate, Customer Lifetime Value, CLV, Engagement Rate, Customer Engagement Rate, Customer Redemption Rate, Net Promoter Score, Loyalty Analytics, Loyalty Measurement, Loyalty Metrics | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics |
Melanie Parker

June 28, 2024

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Warranty Management might not be the first thing that comes to mind when you think of loyalty features. However, with our extensive experience in the building products sector, we saw an opportunity to create a tool that delivers significant value to both businesses and their members. Discover more about our Warranty Management solution and how it can benefit your business.
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LoyaltyStream Product Tutorial: Product Registration and Warranty Management
Melanie Parker | 28 Jun, 2024 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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