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Archive by category: Customer LoyaltyReturn
Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape. 
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Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.
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Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.
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Laura Lloyd

December 03, 2023

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are tailored to meet the unique needs of their respective audiences.
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Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.
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Melanie Parker

December 01, 2023

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely applying the same level of attention or budget on retaining and growing existing customers. A customer loyalty strategy is a blueprint that directs companies towards fostering deeper, more lasting relationships with their customers
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Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.
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Mark Maclure

November 16, 2023

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mention lots of times that we believe loyalty is all about behaviour change and Jess's knowledge of this fascinating subject helps us to craft programmes that really deliver on this promise.
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Laura Lloyd

November 14, 2023

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-design elements in non-game scenarios, particularly in loyalty programmes, can provide a significant uplift in engagement, retention and, in turn, revenues.
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Melanie Parker

November 04, 2023

Integrating Your Loyalty Programme with Your Social Channels

One key goal of a loyalty programme is to build brand advocacy and a simple way of achieving this is by intertwining the power of social media with your loyalty programme. Such an integration not only enhances customer experience, but also boosts brand visibility and engagement.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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