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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by tag: loyaltyReturn

Melanie Parker

November 04, 2023

Integrating Your Loyalty Programme with Your Social Channels

One key goal of a loyalty programme is to build brand advocacy and a simple way of achieving this is by intertwining the power of social media with your loyalty programme. Such an integration not only enhances customer experience, but also boosts brand visibility and engagement.

Melanie Parker | 04 Nov, 2023 | Customer Loyalty, Loyalty Insights | Customer Loyalty, Loyalty Programmes |

Melanie Parker

October 12, 2023

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tools that businesses can deploy to achieve sustainable success. This article investigates the significant impact customer loyalty can have on a business.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Customer Loyalty, B2B Loyalty |

Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Loyalty Programmes, Customer Loyalty, Loyalty Insights and Statistics |

Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.

Melanie Parker | 08 Sep, 2023 | Loyalty, Loyalty Insights, B2B, Customer Loyalty | Customer Loyalty, Customer Retention, Customer Growth |

Laura Lloyd

July 12, 2023

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that many businesses rely on to gauge the loyalty of their customers is the Customer Loyalty Index (CLI). But what exactly is it, how is it measured, and why is it so crucial for businesses?

Laura Lloyd | 12 Jul, 2023 | Customer Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

March 12, 2023

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t get away from the fact that achieving NetZero will cost the business money. If you approach it correctly, it can also lead to increased revenues, better retention, better recruitment, more inclusive policies and a better, more sustainable business for the future.

Melanie Parker | 12 Mar, 2023 | Sustainability, Loyalty | Stream Loyalty |

Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Mark Maclure | 29 Jan, 2023 | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty |

Melanie Parker

May 01, 2022

Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths.

Melanie Parker | 01 May, 2022 | Loyalty Myths | Loyalty Insights and Statistics, Customer Loyalty |

Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...

Melanie Parker | 07 Apr, 2022 | B2B, Customer Loyalty, Loyalty Software | B2B Loyalty, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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