Loyalty Insights and Statistics - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Loyalty Insights and StatisticsReturn

Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...

Melanie Parker

May 06, 2024

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software is equipped with a comprehensive analytics suite, intended to provide loyalty programme managers with actionable insights.

Melanie Parker | 06 May, 2024 | All, B2B Loyalty, Loyalty Programme, Loyalty Analytics, Analytics and measurement, Loyalty Dashboard, LoyaltyStream, Customer Loyalty, Customer Insights, Loyalty Insights and Statistics | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer.

Laura Lloyd | 02 May, 2024 | All, Customer Retention, Customer Lifetime Value, B2B Loyalty, Customer Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.

Melanie Parker | 22 Apr, 2024 | All, B2B Loyalty, Loyalty Mechanics, Rewards and Mechanics, Customer Loyalty, Augmented Reality, Virtual Reality, Artificial Intelligence, Experiential Rewards, Sustainable Loyalty, Voice Commerce Integration, Health and Well-being Incentives, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.

Laura Lloyd | 16 Apr, 2024 | All, CRM, CRM Software, Loyalty Software, B2B Loyalty, Personalisation, Optimised Marketing, Automated Engagement, Unified Customer View, SaaS, Enhanced Personalisation | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |

Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.

Melanie Parker | 11 Apr, 2024 | All, IT Security, Loyalty Programme Security, B2B Loyalty, Loyalty Programmes, 2FA, SSL, Security Breach | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

April 02, 2024

Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality

In the first of our series on loyalty programmes, technology and integration, we discover how dissecting what lies under the hood of loyalty experiences, and peel back the layers on how APIs facilitate the personalisation, real-time interactions, and management ease that modern loyalty programmes demand.

Laura Lloyd | 02 Apr, 2024 | All, Loyalty Programme Technology, APIs, API Integration, Loyalty Programme Functionality, Loyalty Rewards Management, API-first Technology, API-driven Loyalty Solutions | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Mark Maclure

March 25, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.

At Stream we believe expert client services results in genuinely happy clients and successful B2B loyalty programmes. Learn how to deliver on client expectations through a customer-centric, innovative, and personalised client services strategy.

Mark Maclure | 25 Mar, 2024 | All, CustomerRetention, CustomerLoyalty, B2BLoyalty, LoyaltyProgrammes, ClientServices | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.

Mark Maclure | 26 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Laura Lloyd

February 21, 2024

Common Mistakes in Loyalty Programme Management and How to Avoid Them

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of common pitfalls and actively work to avoid them. In this blog we learn about keeping the customer's perspective at the forefront, regularly reviewing and refining the programme, and staying responsive to feedback to foster customer allegiance and drive business growth.

Laura Lloyd | 21 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty, Loyalty Software | Loyalty Programmes, Loyalty Insights and Statistics, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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