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As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here


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Archive by category: Loyalty Insights and StatisticsReturn
Laura Lloyd

February 21, 2024

Common Mistakes in Loyalty Programme Management and How to Avoid Them 

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of common pitfalls and actively work to avoid them. In this blog we learn about keeping the customer's perspective at the forefront, regularly reviewing and refining the programme, and staying responsive to feedback to foster customer allegiance and drive business growth. 
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Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.
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Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.
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Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.
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Laura Lloyd

December 03, 2023

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are tailored to meet the unique needs of their respective audiences.
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Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.
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Melanie Parker

December 01, 2023

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely applying the same level of attention or budget on retaining and growing existing customers. A customer loyalty strategy is a blueprint that directs companies towards fostering deeper, more lasting relationships with their customers
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Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.
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Lewis Bint

November 21, 2023

How To Scale Your Loyalty Progranme

Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at the heart of everything.
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Mark Maclure

November 16, 2023

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mention lots of times that we believe loyalty is all about behaviour change and Jess's knowledge of this fascinating subject helps us to craft programmes that really deliver on this promise.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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