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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: AllReturn

Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...

Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |

Laura Lloyd

August 05, 2024

Mastering Customer Retention Management: Strategies for Long-Term Success

Mastering customer retention management is essential for achieving long-term success in any business. By implementing effective strategies, you can foster lasting relationships with your customers and ensure they keep coming back. In this blog, we'll delve into the most impactful techniques for managing customer retention, highlight the benefits of a loyal customer base, and provide actionable tips to help you cultivate enduring customer loyalty. Join us as we uncover the secrets to sustaini...

Laura Lloyd | 05 Aug, 2024 | All, Customer Loyalty, Customer Retention, Loyalty Marketing, Loyalty Programmes, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.

Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...

Melanie Parker

July 09, 2024

Sneak Peek – New Campaign Coming Soon – Countdown Calendar

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a countdown calendar to build anticipation amongst your customers! In this blog, we'll give you a sneak peek into what's coming and how you can get ready for the big reveal. Stay tuned for updates and get ready to join us in the countdown to something special!

Melanie Parker

July 08, 2024

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key strategy for businesses looking to foster customer loyalty and boost long-term growth. However, with various loyalty programme models available, choosing the right one for your business can be challenging. In this blog, we’ll explore different types of loyalty programmes and help you determine which model best aligns with your business goals and customer needs. Whether you’re considering a poin...

Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.

Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty.

Melanie Parker | 03 Jun, 2024 | All, Nike, Swoosh, Brand Loyalty, Customer Connection, Customer Engagement, Customer Loyalty, Innovation, Nike Dream Crazy, Just Do It | B2B Loyalty, Customer Loyalty, Customer Growth |

Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...

Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.

Laura Lloyd | 16 May, 2024 | ALL, Customer Engagement, Customer Loyalty, Loyalty Insights, Loyalty Programmes, B2B Loyalty, Loyalty Analytics, Customer Retention, Customer Growth, Loyalty Rewards and Mechanics, Loyalty Redemption Rate, Customer Lifetime Value | B2B Loyalty, Customer Loyalty, Customer Growth |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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