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News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters
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Melanie Parker

May 22, 2022

Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.
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Melanie Parker

May 01, 2022

Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths. 
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Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...
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Charlie McMann

April 03, 2022

How to Harness Customer Loyalty in Fintech

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak of 215 billion in 2019. Given this explosion of financial services solutions available on the market, customer loyalty is more important than ever
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Charlie McMann | 03 Apr, 2022 | Loyalty | Customer Loyalty |
Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.
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Caroline Price

March 15, 2022

Wednesday Wisdom - Custom Page Creator

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page creator works on LoyaltyStream.
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Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.
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Melanie Parker

March 02, 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.
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Melanie Parker

March 02, 2022

Which company was originally called BackRub?

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what animal is on the Firefox logo. It even included a Monty Python video clip which is always a winner in our books.
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Lewis Bint

February 23, 2022

Designing White Space

Lewis took everyone in the team through how we can utilise white space in the designing of  our documents. Looking at some of our past documents and comparing the difference between old and new branding, showing how clean and constant spacing can make or break your page visuals. We then moved on to drawing some mobile wireframes from a list of instructions, keeping in mind how positioning and spacing can help maximise the design creation.
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