Loyalty Insights from an award winning loyalty agency

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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.

Mark Maclure | 02 Feb, 2024 | B2B loyalty, loyalty insights, customer loyalty | Loyalty Programmes, Customer Growth, Customer Loyalty, Customer Growth, B2B Loyalty |

Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.

Melanie Parker | 18 Dec, 2023 | Customer Loyalty, B2B | Loyalty Programmes, Customer Retention, Internal Loyalty, Internal Loyalty, Stream Loyalty |

Laura Lloyd

December 03, 2023

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are tailored to meet the unique needs of their respective audiences.

Laura Lloyd | 03 Dec, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, B2B Loyalty, Customer Loyalty |

Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business.

Melanie Parker | 03 Dec, 2023 | Loyalty Programmes, Stream Loyalty, Customer Retention, Customer Growth, Stream Loyalty, Loyalty Programmes |

Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.

Mark Maclure | 03 Dec, 2023 | Customer Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Melanie Parker

December 01, 2023

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely applying the same level of attention or budget on retaining and growing existing customers. A customer loyalty strategy is a blueprint that directs companies towards fostering deeper, more lasting relationships with their customers

Melanie Parker | 01 Dec, 2023 | Loyalty, Customer Loyalty | Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty, Customer Loyalty, Loyalty Programmes |

Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.

Melanie Parker | 26 Nov, 2023 | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Stream Loyalty, Stream Loyalty, Customer Loyalty, Loyalty Insights and Statistics |

Lewis Bint

November 21, 2023

How To Scale Your Loyalty Progranme

Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at the heart of everything.

Lewis Bint | 21 Nov, 2023 | Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

November 16, 2023

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mention lots of times that we believe loyalty is all about behaviour change and Jess's knowledge of this fascinating subject helps us to craft programmes that really deliver on this promise.

Mark Maclure | 16 Nov, 2023 | Behaviour Economics, Customer Loyalty, Loyalty Insigts | Customer Loyalty, B2B Loyalty, Loyalty Insights and Statistics |

Laura Lloyd

November 14, 2023

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-design elements in non-game scenarios, particularly in loyalty programmes, can provide a significant uplift in engagement, retention and, in turn, revenues.

Laura Lloyd | 14 Nov, 2023 | Loyalty Insights, Customer Loyalty | Rewards and Mechanics, Loyalty Programmes, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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