Customer Loyalty - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by category: Customer LoyaltyReturn

Les McCutcheon

September 16, 2021

From Customer Experience comes Loyalty

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and how his experience in Customer Experience has shaped him!

Les McCutcheon | 16 Sep, 2021 | loyalty, agency life, All | Customer Loyalty |

Laura Lloyd

August 14, 2021

Customer Profiling in Loyalty

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. A Psychographic Approach, Customer Typology and Customer Characteristics.

Laura Lloyd | 14 Aug, 2021 | Loyalty, All, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics |

Laura Lloyd

August 01, 2021

A Global Voice for Customer Loyalty

We are very excited to announce our partnership with The Wise Marketer as we contribute our perspective on the hottest loyalty topics.

Laura Lloyd | 01 Aug, 2021 | Agency Life, Loyalty, All | Customer Loyalty, Stream Loyalty |

Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.

Mark Maclure | 20 Jul, 2021 | All, Loyalty, Gamification, Customer Loyalty, Loyalty Software | Loyalty Programmes, B2B Loyalty, Customer Loyalty, Rewards and Mechanics |

Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

Melanie Parker | 24 May, 2021 | all, loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth, Internal Loyalty, Loyalty Programmes |

Alice Kitchener

May 05, 2021

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.

Alice Kitchener | 05 May, 2021 | All, Rewards, Reward Fulfilment, Customer Loyalty, Loyalty Tips | Rewards and Mechanics, Customer Loyalty |

Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it.

Melanie Parker | 12 Apr, 2021 | All, Loyalty, Loyalty Measurement, Loyalty Tips, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics |

Nairne Barker

March 12, 2021

The Human Connection

Nairne's latest article discovers how humans are craving a human connection in a world post pandemic.

Nairne Barker | 12 Mar, 2021 | All, Loyalty, Loyalty Agency | Loyalty Insights and Statistics, Customer Loyalty |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?

Melanie Parker | 30 Nov, 2020 | All, Loyalty, Customer Loyalty, Reward Fulfilment, Rewards | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Drew Tate

November 26, 2020

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.

Drew Tate | 26 Nov, 2020 | All, Loyalty, Gamification, Loyalty Communications, Customer Loyalty | Loyalty Programmes, Customer Loyalty, Customer Growth |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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