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Archive by author: Melanie ParkerReturn

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business.

Melanie Parker | 03 Dec, 2023 | Loyalty Programmes, Stream Loyalty, Customer Retention, Customer Growth, Stream Loyalty, Loyalty Programmes |

Melanie Parker

December 01, 2023

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely applying the same level of attention or budget on retaining and growing existing customers. A customer loyalty strategy is a blueprint that directs companies towards fostering deeper, more lasting relationships with their customers

Melanie Parker | 01 Dec, 2023 | Loyalty, Customer Loyalty | Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty, Customer Loyalty, Loyalty Programmes |

Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.

Melanie Parker | 26 Nov, 2023 | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Stream Loyalty, Stream Loyalty, Customer Loyalty, Loyalty Insights and Statistics |

Melanie Parker

November 04, 2023

Integrating Your Loyalty Programme with Your Social Channels

One key goal of a loyalty programme is to build brand advocacy and a simple way of achieving this is by intertwining the power of social media with your loyalty programme. Such an integration not only enhances customer experience, but also boosts brand visibility and engagement.

Melanie Parker | 04 Nov, 2023 | Customer Loyalty, Loyalty Insights | Customer Loyalty, Loyalty Programmes |

Melanie Parker

October 12, 2023

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tools that businesses can deploy to achieve sustainable success. This article investigates the significant impact customer loyalty can have on a business.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Customer Loyalty, B2B Loyalty |

Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Loyalty Programmes, Customer Loyalty, Loyalty Insights and Statistics |

Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.

Melanie Parker | 08 Sep, 2023 | Loyalty, Loyalty Insights, B2B, Customer Loyalty | Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

March 12, 2023

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t get away from the fact that achieving NetZero will cost the business money. If you approach it correctly, it can also lead to increased revenues, better retention, better recruitment, more inclusive policies and a better, more sustainable business for the future.

Melanie Parker | 12 Mar, 2023 | Sustainability, Loyalty | Stream Loyalty |

Melanie Parker

March 08, 2023

International Women's Day 2023

International Women's Day (IWD) celebrates the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

Melanie Parker | 08 Mar, 2023 | Stream Loyalty |

Melanie Parker

August 26, 2022

Fostering a Culture of Trust, Collaboration and Passion for What We Do.

It took a pandemic to revolutionise how we work, how we measure value and how we support each other to get the right work/life balance. I know this is the same for many businesses, it turned everything on its head and we will feel the effects for years to come. Our leadership team sat down earlier this year to ask ourselves what we needed in place to achieve the goals we set.

Melanie Parker | 26 Aug, 2022 | Stream Team, Reward and Recognition | Stream Loyalty |

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